The video cover uses a range of race and geographical signifiers which identify the multi-cultural theme of the film itself. The beach of the title is clearly in England because Blackpool Tower is visible in the background. There is also a sly dig at the British climate evident in the dress codes of the group of Asian people on the beach. They are almost all wearing heavy winter coats or anoraks, and one even sports a long woolly scarf.
The single exception is the woman in the rather splendid yellow and red sari. She stands out from the rest of the group - not only because of her traditional dress, but also because she appears to have been framed by the line of people who stand either side of her, but who do not encroach on her personal space.
The yellow and red colours used in her sari are a colour-combination often seen in Asian dress, and this particular happy juxtaposition of colours is repeated in the overall scheme of the video cover as a whole. Yellow sand takes up three-quarters of the front cover and the same shade of yellow blankets the entire back cover, while there are horizontal and vertical bands of burgundy dividing the resultant rectangular space into discrete sections.
The main textual headings on the front cover are symmetrically placed at the top and bottom, but very different typefaces have been used for each. The alliterative title of the film is written in a font which resembles handwriting, and the colour is again bright yellow, linking it to the overall colour scheme. The handwritten effect adds a personal touch, giving the cover an impromptu and informal 'post-card feel' which links well with the images of sand and sunglasses which it contains.
The ten smiling people standing on the beach are all Asian, covering the entire age spectrum from young child to elderly woman. The image is perhaps meant to be a visual representation of the close-knit extended family which is traditional in Asian culture. However, beneath this row of people are two out-sized photographs apparently lying on the sand, and they tell a very different story. The photographs overlap one another, and seem to dwarf the row of people behind them. In one a naked male stripper is gyrating against a comically horrified Asian woman, while in the other a romantic relationship between a black man and a young Asian girl seems to have been suggested. Beneath these two provocative images are the words: "A DAY TO SET YOURSELF FREE!" all in capital letters.
The word "FREE" and the use of capitals combined with the exclamation mark all add to the intensity of the statement. The implication is that these people are normally the opposite of free. That they are in fact trapped in a world which restricts their every movement. The photographs suggest that for this one day the rulebook has been discarded. The use of vibrant colours (the letters are purple) and the provocative images of nudity and multi-cultural romance all suggest that the film will be a raucous comedy containing bits as rude as the images on saucy seaside postcards.
The fifteen rating symbol has been placed prominently beneath the film title. Its red colour links it conveniently with the overall colour scheme, while at the same time the rating itself reinforces the visual message that there is some degree of adult content in the film.