AS Communication Studies CourseworkMO DULE 1 - Presentation Portfolio Communication Practice: Presentation Portfolio Candidates are introduced to the theory and practice of personal communication skills through techniques of communication research and the theory, preparation, presentation and review of an oral communication. See the following LIST OF APPROPRIATE TITLES for ideas! Unit 1 Coursework 40% of the total AS marks 120 marks Candidates will be assessed through a coursework portfolio incorporating :   •  PART ONE: 500-word research essay on personal communication skills You MUST use some appropriate quotations from COMMMUNICATION THEORISTS in your talk.   • PART TWO: The preparation of an oral presentation, to include a 1000/1500 word explanatory essay as well as: (a) 10 minutes’ script (b) audio-visual aids (c) detailed running order   • PART THREE: A 500-word review and discussion of the presentation and related communication techniques and concepts.   All presentations must be video recorded for moderation purposes. This unit tests Assessment  Objectives 1, 2 and 4 and assesses Module 1 of the AS Subject Content. The unit is marked internally and moderated by AQA.     The following Coursework Guidance Booklet contains examples of graded coursework. Check it out! Presentation Portfolio This unit tests Assessment Objectives 1, 2 and 4 (see Section 6). Candidates will be assessed according to the Assessment Criteria for each part of the coursework portfolio in Section 20.2 for AS Unit 1 through:   a. the investigation of one area of personal communication skills, to be realised as an essay of approximately 500 words (AO2). Candidates will, with the help of their teachers, select one area of personal communication skill and draw up a title for their essay/presentation around that. It is important that the title chosen should offer sufficient scope for candidates to access the whole range of marks available. The title should be agreed with the teacher. Suitable areas for investigation include: 1. A study of the ways in which Madonna has manipulated her appearance to achieve success.   2. In what ways are the many personas of Ali G constructed through NVC?   3. How do dress and body language exemplify the relationship between Kat Slater and Anthony Trueman in Eastenders?   Skills: • speaking, listening and empathising • reading and observing • identifying and using sources of information • drafting and writing • planning and structuring a presentation • oral presentation skills • dealing with questions • reviewing own performance • using IT to communicate   Contexts: • classroom • interviews • the work place • the family • leisure activities • shops • comic interaction b. planning and preparation for an oral presentation (AO4) c. the oral presentation - approximately 10 minutes with question and answer time of up to 5 minutes (AO1) d. a review (approximately 500 words) of the oral presentation (AO4). See the following REVIEW NOTES   Investigation: The investigation of one aspect of personal communication skills will be assessed through the essay which will provide the theoretical base for the presentation. Candidates will formulate an appropriate title, question or hypothesis and are expected to be able to demonstrate critical thinking skills and the ability to evaluate. It will be presented and marked as an essay. Recommended length – approximately 500 words. This section tests Assessment Objective 2.   Preparation: The preparation will comprise notes about the layout of the room, the structure of the talk, aspects of self presentation and language and the notes/cue cards prepared by candidates. Candidates should also submit evidence of any visual or audio-visual aids used during the presentation, either in good draft form or the form actually used. These may comprise OHPTs, handouts, posters, flipchart sheets etc. and must be appropriate and supportive to the presentation. This section tests Assessment Objective 4.   Presentation: The audience for the oral presentation will comprise a small number of the candidates’ peers, and the presentation can be made in a formal or informal manner. The questions should be managed separately after the presentation itself is complete. Candidates should be advised that the breaking up of an oral presentation into sections, and the signalling of those sections to an audience, are important personal communication skills. All presentations (including the question and answer session) must be video recorded for moderation purposes. It is recommended that the presentation lasts for approximately 10 minutes, and the question and answer session up to five minutes. This section tests Assessment Objective 1.   Review: The review of the presentation will consist of a written evaluation and self assessment of the work done and communication techniques used, with some suggestions for improvements that could be made. Recommended length – approximately 500 words. This section tests Assessment Objective 4. See the following REVIEW NOTES     This module tests : Assessment Objective 1 (communicate an awareness and understanding of categories, forms and uses ofcommunication in contemporary life using appropriate terminology and accurate and coherent written expression), Assessment Objective 2 (demonstrate knowledge and understanding of key concepts, conventions and theories in communication study) Assessment Objective 4 (demonstrate competence in research, preparation,presentation and review of a brief using perspectives and techniquesof communication study). In this module, candidates are required to demonstrate knowledge, understanding and application of personal communication skills. There are four components in the assessment of this module: researching; preparing; presenting and reviewing.   Candidates are required to: • formulate an appropriate area for research into a personal communication skill • investigate this area through academic study and/or practical observation • use the information acquired to produce an essay (approximately 500 words).   This essay will form the basis for the preparation and content of their presentation. Candidates will then review their presentation in terms of their effectiveness as communicators.   The module may be studied concurrently with AS Module 3. Knowledge, understanding and skills developed, practised and consolidated here may be considered generic to a wide range of academic and vocational contexts. Presentational skills are vital to employment seeking and securing. In addition, presentations (both group and individual) are used as a key form of assessment in the British university sector on a wide range of arts, humanities and social sciences programmes of undergraduate study.   The essay will show candidates’ knowledge and understanding of personal communication skills, perspectives and techniques. Candidates will demonstrate knowledge, proficiency and understanding in one or more of the following personal communication skills:   • speaking, listening and empathising • reading and observing • identifying and using sources of information • drafting and writing • planning and structuring a presentation • oral presentation skills • dealing with questions • reviewing own performance.   Candidates will also consider the significance of IT as a means of enhancing personal communication skills.   Knowledge and understanding developed here may be further developed and consolidated by candidates undertaking AS Module 3 -Themes in Personal Communication and A2 Module 4 - Developing Communication Practice: Project. Candidates will develop skills in designing, producing and using notes, scripts, flashcards, audio aids, human aids, visual aids and any other materials which can be used to both constitute and support the presentation.   More details of the content and marking of this module can be found in Sections 18-24 of this Specification and in the Teachers’ Guide. All presentations (including the question-and-answer session) must be video recorded for moderation purposes.